A Vice President of Sales will need information about sales from a product perspective along with information regarding his sales team and how they are performing. This includes information about current sales performance and historical sales performance. The ability to view this data from multiple perspectives such as by geography, by product code, by customer, by timeframe, by salesperson, etc. is critical. Other significant information that a Sales Vice President needs include details on Sales Backlog , Sales Margins , Top Customers , Sales On Time Delivery , Quotes or Estimates being generated and,or expiring.