COOs and Presidents need clear and concise operational data/KPIs and insight as to its impact on near and long term goals. Being able to see and manipulate the data from different perspectives, different timeframes, different product types, different business units, and via multiple organizational perspectives is vital. Traditional hard-coded reporting and analytic tools simply do not provide the ability to change or adapt the perspective without having to rewrite or recode the dashboards/reports for a Chief Operating Officer.